Advertising via blogs and vlogs

I've recently published my latest column in The Marketer magazine, which looks at the rules on advertising via blogs and vlogs following a recent, well-publicised ASA adjudication on the marketing of I've recently published my latest column in The Marketer magazine, which looks at the rules on advertising via blogs and vlogs following a recent, well-publicised ASA adjudication on the marketing of Oreo biscuits via video blogs on YouTube.

The article summarises some of the key points to bear in mind and also contains a brief consideration of the issues surrounding the promotion of products via celebrity posts on microblogs such as Twitter: http://bit.ly/1zXAeMq.