Media | Fieldfisher
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Fieldfisher offers expertise for navigating the dynamic media landscape with confidence. Our dedicated Media Group understands clients' unique needs, ensuring complex deals align with legal standards and business goals. The team, spanning commercial media, entertainment, corporate, regulatory compliance, intellectual property, employment, and tax, collaborates to deliver forward-looking solutions and a unified strategy for diverse challenges.

Within our team, we have specialists who can help you with:

  • Media financing
  • Digital media
  • Interactive content
  • Film and television development, production, financing and distribution
  • Exploitation of intellectual and personal (e.g., name and likeness) properties
  • Video games
  • Esports
  • Advertising
  • Sponsorship, endorsement, brand-building and brand extension
  • Corporate finance, strategic equity investments and funding rounds, corporate joint ventures and mergers and acquisitions in the media sector
  • Employment and intellectual property and general litigation
  • Regulation of content and services and media tax
  • The intersection of technology and content creation and exploitation (for example, NFT exploitation, blockchain solutions, and Generative AI use cases, policies and related copyright law implications)

‘A great team with exceptional knowledge of film sector which we operate in.’ – Legal 500

‘Knowledgeable, detail-focused, impeccable advice when weighing the issues to find compromises – attentive, organized, and available.’ – Legal 500 

Our team can also help protect your brand's uniqueness. We conduct thorough trademark checks and handle all aspects of trademark registration, providing comprehensive support for mass media conglomerates. Furthermore, we offer expert guidance on trademark and copyright matters, safeguarding your creative assets from any potential infringement, and enforcing intellectual property rights. Beyond that, we manage extensive trademark portfolios for renowned media brands, making sure that their identities remain secure and distinctive in the market. 

 Our media lawyers are dedicated to bringing your film and television projects to life, supporting you in the early stages – helping you secure options and writer's agreements that lay solid foundations for your vision. The team can also guide you through to production – bringing together a cast, crew, and directors, while making sure the necessary clearances are met, and help you close complex, multi-party financing transactions. 

 But it doesn't stop there. Our team can help you navigate the complexities of new media distribution models, such as cloud-based and OTT exploitation. We are always looking at ways to optimise your project's presence on online delivery platforms, supporting you in ensuring that your content reaches all of its target audiences.

Our team's expertise is also global, with lawyers that practice in multiple jurisdictions in addition to the UK, such as the US, Germany, Spain and France, regularly advising on cross-border transactions as well as disputes, navigating the monetisation of various forms of government subsidisation of content creation, treaty and non-treaty co-productions, the localisation of content (for example, regulatory compliance, remake and format deals), and international tax implications.

Your success is our priority. We are here to help you explore opportunities, mitigate risks, unlock the potential of your projects and to realise value. 

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Generative AI in Media and Entertainment

The media and entertainment industry continues to invest heavily in digital strategy despite pressures caused by the economic downturn, with companies recognising that a key to growth and long term success lies in the use of smarter technologies to strengthen connections with consumers and reduce costs.

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