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Media

At Fieldfisher, our specialist Media group works closely with clients to structure transactions that comply with their needs and give them competitive edge in every deal. Our practice combines commercial media and entertainment expertise with market-leading media sector corporate and tax capabilities. Clients benefit from our cross-departmental media and entertainment practice, which allows us to offer creative solutions to a wide range of issues.

We have specialists in media financing, digital media, interactive content, film and television production and distribution, exploitation of entertainment properties, video games, advertising, sponsorship and endorsement, corporate finance, employment and litigation, the regulation of content and services and media tax.

Augmented Reality: The future of media and commerce

Welcome to the (un)real world. Augmented Reality (AR) has quickly evolved from the pages of sci-fi inovels to become an everyday reality with real commercial potential. What began in the 1960s with the Sensorama – a cabinet designed by cinematographer Morton Heilig that displayed 3D movies and simulated smells – has grown into an industry that analysts predict will be worth over $150 billion by 2020.

Click here to read the introduction

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