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IP Licensing

Our experienced team of commercial and IP licensing lawyers advise on all aspects of commercial development and brand exploitation. With extensive experience across a variety of sectors, we provide our clients with quality commercial advice to grow and protect their brands.

Notable deals and highlights

  • We have advised a global fashion brand on the manufacture and launch of its first branded perfume, preparing and negotiating the terms of the associated agreements with third parties.
  • We have worked with a household energy supplier on a strategic alliance with a leading supermarket brand to create a new energy offering for the consumer sector.
  • The team were instructed by a multi-national retailer on its brand extension programme covering 100+ jurisdictions across a number of innovative and distinct product lines.
  • We are advising a private health service provider on its expansion into the Middle East via a £200m license deal.
  • The team is working with the developer of an innovative recycling solution on a cross-border multiparty license and technical services agreement.
  • We have advised a UK arts and dance institution on a number of co-branding projects in relation to the creation, sale and distribution of branded products.