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Artificial Intelligence (AI)

Artificial intelligence (AI) is the key technology of the fourth industrial revolution. Artificial intelligence is already being used in development, production, administration and in many everyday areas of life. However, the extent to which AI-based systems are used depends largely on whether people trust the technology. Ethical standards and legal requirements therefore play a central role - at least in Europe - for the use of AI systems.

Focus topic: ChatGPT

Does ChatGPT Comply with EU-GDPR Regulations? Investigating the Right to be Forgotten

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The popularity of ChatGPT and other generative AI models has grown in recent years, with many companies using them to generate new content. Yet this use raises a number of ethical and legal concerns, primarily in terms of data privacy. One such issue is whether OpenAI can comply with Article 17 of the GDPR and completely erase an individual’s data from the model if they ask for it.

Should Universities ban ChatGPT? Uncovering the risks and benefits of AI-powered writing in Academics.

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As a young lawyer I fought relentlessly on behalf of students who had been failed in their exams.

ChatGPT - legal challenges, legal opportunities

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AI-powered chatbot ChatGPT is a cutting-edge internet sensation with over one million users within the first week of being publicly available. Apart from users expecting ChatGPT to be able to replace inferior chatbots soon, there is already plenty of speculation on how it might impact numerous industries, democracy, and our daily lives.

Consulting in future-oriented technology areas

Most companies and institutions that develop and use AI systems are aware of the importance of responsible use of AI. However, they face the challenge of implementing abstract ethical values and the complex legal framework for AI systems in practice.

With our lawyers, we advise and assist in connection with artificial intelligence, IoT, Big Data, augmented reality, drones & robotics, machine learning applications, cloud services, and other advanced technology areas. We regularly work with developers, engineers, universities, executives, private equity investors, and banks on a wide range of topics. In the earliest stages of a product or service's development, we help clients identify and address compliance and financing requirements associated with its research and development efforts, prepare for due diligence or a financing proposal. Throughout the development process, we help developers, marketers and investors understand, evaluate and assess potential regulatory, disclosure and documentation requirements, establish and implement financing or IP protection strategies.

Why our lawyers?

Our global team follows legal trends, upcoming draft legislation and technical developments. This enables us to help our clients prepare for upcoming compliance requirements and legal and regulatory changes in a timely manner.


Our Fieldfisher value proposition for clients:

  • Our holistic consulting from a single source along the entire product life cycle and along the entire value chain, because we know and understand the technology and its journey
  • Our broad industry expertise based on legal knowledge and practical experience - we are practitioners and not just theorists
  • Our view beyond the legal horizon in the form of communication and cooperation with leading AI players allows us to identify new issues and their impact on our clients at an early stage and to jointly address them
  • Our cross-functional teams, who are perfectly versed in their areas of expertise and cooperate together across team boundaries to identify the right answer for every question
  • Our close-knit, international network across all locations, which allows us to consider issues in all geographic and regulatory contexts

Cooperation with ARIC:

The Artificial Intelligence Center Hamburg e.V. (ARIC) and Fieldfisher cooperate intensively at the interface between law and artificial intelligence (AI). Starting from Hamburg, ARIC and Fieldfisher have created an alliance with other corporate partners and scientific institutions that bundles and jointly develops the necessary competencies for a trustworthy implementation of AI systems.

As an interdisciplinary, application-oriented competence center for AI, ARIC is a central provider of know-how and impetus for the cross-industry future topic of AI. ARIC's members include the Free and Hanseatic City of Hamburg, universities, research institutions as well as startups, SMEs and corporations. In order to promote ethically sound AI that complies with legal regulations, the fairness, explainability as well as robustness and security of AI systems are part of ARIC's work.

Artificial Intelligence Center Hamburg e.V. (ARIC)

Our experience in the field of AI

  • Helping financial institutions and professional services firms implement a wide range of business intelligence, RPA, and machine learning solutions to drive digital transformation.

  • Advising on privacy, ethical, and ESG aspects of using AI with facial biometrics and automated decision making.

  • Structure and negotiate licensing, distribution, and value-added resale agreements for a leading conversational AI platform.

  • Advising a global social media company on transparency and explaining the use of AI algorithms to its users.

  • Negotiating the provision of AI as a service by a Tier 1 outsourcing and cloud service provider on behalf of a global data and insights company.

  • Work with the UK government to help shape the UK's AI strategy and provide input to help achieve its regulatory objectives.

  • Advising on the sale and purchase of a service provider whose business includes AI-driven process optimization in the areas of customer experience and customer relationship management.

  • Advising an international life sciences company on its commercial partnership with a leading German car manufacturer on remote sensing technologies to authenticate users and monitor their physiological state.

  • Assisted a fast-growing provider of fully automated drone services in its expansion in the UK, Europe and the US.

  • Structuring and negotiating licensing, distribution and value-added resale agreements for a leading AI platform.

  • Negotiated the joint development of an intelligent machine learning-based talent matching solution with Google and advised on AI digital ethics and issues arising from automated decision making.

  • Assisting a travel company in a lawsuit against IBM for poor implementation of an AI solution.

  • Advising a leading German home appliance manufacturer on commercial and legal issues related to its home automation product.

  • Advising an automotive manufacturer on data privacy compliance and strategy in connection with the launch of its new driverless car for consumers.

  • Assisted multiple financial institutions with a variety of intelligent business management and RPA implementations as part of a transformative outsourcing effort across technology, finance and accounting, and human resources.

  • Advised on the use of facial recognition at two international conferences.

  • Supporting a startup working with financial institutions to provide AI analytics for securities trading.

  • Advising an Israeli AI life science company developing a contactless remote recognition technology that both authenticates users and monitors their physiological state on a development agreement with a leading German car manufacturer.

  • We advised Descript GmbH on the introduction of AI-based software to support sales calls in the financial sector, both in terms of regulatory and data protection law, as well as early-stage corporate and tax structuring.

  • Advising a leading system provider for self-driving cars on data protection and privacy issues.

  • Data protection and IT law advice to a global agricultural machinery group in the context of various digitalization projects and the implementation of AI systems.

  • Legal advice on the acquisition of a company specializing in business agility and analytical transformation with AI-based technology. The 50-person team brings knowledge from the field of organizational development and will immediately strengthen our client's Talent & Organization / Human Potential team.

  • Advising a leading autonomous driving company on large scale test drives in several European countries.

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