Digital Media | Fieldfisher
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Digital and Social Media

Digital media businesses generate substantial revenues globally and provide an important route to market for practically every industry. But with global opportunities come global challenges. The digital revolution has created a world of proliferating business models, competitive threats, and legal and regulatory hurdles.

Notable deals and highlights

  • We advised high-profile Web TV, VOD and other digital media ventures on their development, launch and operation, including in relation to: content acquisition and licensing; rights clearances; digital rights management; technology procurement and outsourcing; software and systems development and licensing; intellectual property and brand protection and exploitation; international e-commerce and end-user contracting; real estate; corporate governance; commercial contracts; tax; and employment.
  • We acted for established broadcasting, media and entertainment companies on online content exploitation and liability issues, including in relation to content syndication and distribution, as well as on internet and mobile TV and content regulation, and liability for user generated content.
  • We worked for social media and other web and mobile businesses on issues such as content liability, end-user licensing and online contracting, online competitions and promotions, and EU data protection, privacy and partnering arrangements, including in relation to behavioural advertising and international data transfers.
  • We represented international online retailers on the development and operation of global ecommerce platforms, on international e-commerce regulation, e-privacy, behavioural advertising and the international exploitation of personal data.
  • We acted for computer games businesses on matters ranging from online distribution, software licensing, international data protection and in relation to the creation and use of in-game virtual currencies with real cash value.

Country of Origin

We review some of the issues that need to be considered in the context of reviewing how the Country of Origin principle has operated in practice and may operate in the context of any modified AV MSD.

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