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Trade Marks and Brands

Launching a new branded business, or rebranding an existing one, requires a huge investment. We understand the commercial commitment involved and provide IP support throughout the process, helping clients balance the risk and cost of bringing a brand to market.

In the early stage of a brand's lifecycle our work focuses on clearance, often regional clearance across the European Union or globally, then on planning cost-effective trade mark portfolios, and rolling out filing programmes so that the key brand identifiers can be secured across the most important markets as the brand launches.

Notable deals and highlights

  • We successfully represented US companies Fleischer Studios and Hearst, who own the rights to the well-known 1930s cartoon character Betty Boop, in proceedings for trade mark infringement and passing off in respect of the production and sale of unauthorised merchandise in the UK.  This is now the leading case in the UK in relation to unauthorised character merchandising.   
  • We are defending SkyKick in trade mark infringement proceedings brought by the well-known broadcaster, Sky Plc. The high profile proceedings have reached the European Court of Justice and will become a leading case on bad faith in the EU.  
  • The team is managing the global (ex-US and Canada) trade mark portfolio and brand enforcement of Sazerac, a leading US alcoholic beverage company.
  • We successfully represented Omega Flex in highly contentious proceedings against BSI Group (also known as the British Standards Institution) relating to the famous BSI Kitemark.
  • Fieldfisher has acted for Google in a wide range of UK trade mark matters, most recently in relation to their trade marks BLINK, ANDROID and PIXEL and advised on the wider brand protection strategy.
  • We acted for a world famous chocolatier and confectionery company in trade mark litigation and advised on the wider brand protection strategy in the UK.
  • The team assisted a well-known British multinational automotive company in relation to various trade mark infringement and passing off disputes.  
  • We represented Entertainment One UK Limited in relation to General Court proceedings connected with its iconic Peppa Pig brand.
  • We have acted for leading computer games software companies in the protection and enforcement of their leading brands.

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