New EU competition rules on vertical agreements are expected to come into force on 1 June 2022. These will govern the relationship between suppliers and distributors of goods and services across the EU single market.
Notably, under the draft new rules, brands operating a dual distribution model will need to carefully assess the way that they exchange information with their distributors, franchisees or licensees to minimise any risk of infringing EU competition law. However, the changes also bring opportunities for brands, as some previously prohibited commercial practices are to be permitted for the first time.
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