Melissa Couvet | Fieldfisher
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Professional background

Professional background

I support clients in protecting and commercialising their intellectual property as they expand both within the UK and internationally. I help businesses maximise the value of their brands through tailored commercial arrangements, including franchising, collaborations, distribution, licensing, agency, and merchandising.

I have experience advising on advertising and consumer law, including compliance for promotional activities, and aim to provide practical guidance to ensure campaigns are both effective and compliant.

I work with clients across multiple sectors, including food and beverage, retail, education, leisure, entertainment, and media.

I am very proud that our team is ranked consistently in the top-tier for commercial contracts, franchising and licensing by Chambers & Partners, the Legal500 and Who's Who Legal.

Authored pieces

All Resources
A digital illustration depicting interconnected glowing nodes and lines on a dark background. The nodes emit blue and pink light, creating an intricate web-like pattern, reminiscent of a neural network or a complex digital system.
Franchising & Licensing
Insight

Fake reviews, real risks: what the CMA’s latest investigations mean for franchising

14.05.2026
As the Digital Markets, Competition and Consumers Act 2024 ("DMCCA ") comes into force in stages, 2026 is shaping up to be a decisive period for UK consumer protection. Since April 2025, practices such as fake reviews, undisclosed incentivised reviews and misleading star ratings have been classed as banned practices. The Competition and Markets Authority ("CMA ") now also has the power to investigate, decide, and fine up to 10% of global turnover without going to court.
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Image of a colorful circuit board illuminated with neon blue and pink lights, featuring prominent "5G" text symbols, representing advanced technology and high-speed telecommunications.
Franchising & Licensing
Insight

Vodafone litigation update — what franchisors need to know

12.05.2026
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