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I help businesses to commercially exploit their brands as they expand domestically and internationally through franchising, licencing, e-commerce, merchandising, manufacturing and distribution.
 
I provide domestic and international brands with advertising advice which includes claim substantiation, ASA complaints and appeals, agency contracts, promotional activity and media buying.
 
I work with a wide variety of clients – from household names to emerging brands – and in a range of sectors, but with a particular emphasis on media, fashion and retail, food and beverage and education.
 
I have also gained valuable experience in the media sector through my previous work at UKTV and a recent secondment to BBC Studios.
 
I am a consultant author for Lexis Nexis PSL.

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