I am a commercial lawyer, with a strong focus on intellectual property, specialising in franchising law and advertising and marketing law.
I help clients develop their brand through compliant marketing communications and promotional activity, including strategic use of merchandising, sponsorship and brand extension arrangements.
In collaboration with ISBA, I worked on the creation of the new ground breaking template media buying contract, providing a framework for greater transparency and accountability between advertisers and their agencies.
I also support many household names as they expand both domestically and overseas using franchising formats. I have a particular focus on clients within the retail, food and beverage, hotels and leisure, media and education sectors.
I am a consultant editor on the editorial board of LexisNexis' PSL online publication.
What others say…
He is extremely knowledgeable on client-media agency transactions. He is really adept at taking complex issues and drafting them into meaningful clauses
Provide[s] 'pragmatic' and 'commercial' advice
David Bond is the master of brand exploitation