David Bond | Fieldfisher
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I am a commercial lawyer, with a strong focus on intellectual property, specialising in franchising law and advertising and marketing law.
I help clients develop their brand through compliant marketing communications and promotional activity, including strategic use of merchandising, sponsorship and brand extension arrangements. 
In collaboration with ISBA, I worked on the creation of the new ground breaking template media buying contract, providing a framework for greater transparency and accountability between advertisers and their agencies.
I also support many household names as they expand both domestically and overseas using franchising formats.  I have a particular focus on clients within the retail, food and beverage, hotels and leisure, media and education sectors.
I am a consultant editor on the editorial board of LexisNexis' PSL online publication and am ranked as a leading lawyer in Chambers and Who's Who Legal. Our team is top-ranked for franchising, advertising and marketing and commercial contracts by both Chambers and Legal 500.   

What others say…

He is extremely knowledgeable on client-media agency transactions. He is really adept at taking complex issues and drafting them into meaningful clauses

Chambers and Partners

Provide[s] 'pragmatic' and 'commercial' advice

Legal 500

David Bond is the master of brand exploitation

World Trademark Review

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