The new service will be built into the next generation of smart TVs and will allow the broadcasters to compete head-to-head with large streaming platforms.
UK TV viewers can currently watch live broadcasts over broadband through broadcasters’ individual apps but there is no comprehensive electronic programme guide for accessing linear broadcast services online. The service is expected to be introduced in new televisions from next year. This will mean British viewers will be able to watch live TV channels alongside on-demand content streamed to smart TVs via the internet.
Eric Mitchell, CFO and Director of Legal, Everyone TV, said: "We always turn to Fieldfisher on our most important projects and once again they have delivered with sound and pragmatic advice on a variety of aspects relating to the development of the Freely service”.
Nick Pimlott, partner in Fieldfisher's regulatory team, added:
"We have worked with Everyone TV (formerly known as Digital UK) for many years and are delighted to be supporting them in the development of Freely, a truly innovative service that will for the first time bring the full benefits of live linear TV onto the internet."
Fieldfisher's market-leading Technology and Data team is among the largest in the UK and Europe. Led by Partners Hazel Grant and Simon Briskman the practice comprises nearly 100 lawyers, including market-recognised specialists, working across Fieldfisher's 26 offices.
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