Director, Franchising, Advertising and Commercial
Sonal Patel Oliva
I am a commercial lawyer in the Franchising, Advertising and Commercial team in Fieldfisher's London office.
- Food and Beverage
- Hotels and Leisure
- IP Licensing
- Life Sciences
- Media
- Retail and Consumer
- Technology
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London, England
Locations
​I have over 14 years' experience as an advertising, consumer protection and commercial lawyer acting for domestic and international brands and public sector clients in various sectors, including retail, food & beverage, travel, sport, beauty and life sciences.
My work involves advising clients on advertising and consumer protection regulatory compliance and developing, promoting and protecting their business, brands, IP, products and services via marketing campaigns and activations, the use of influencers and brand ambassadors, loyalty and reward programmes, promotional incentives, such as prize promotions and pricing claims, sponsorship, licensing, brand extension, agency and other commercial contracts.
As the world of advertising progresses, so does my work. I continue to advise clients on traditional forms of advertising, but a larger part of my work now also involves social media.
My clients often require a multi-jurisdictional approach and I work closely with legal and marketing teams, taking a commercial approach to provide a tailored service that suits their business needs utilising invaluable commercial experience via secondments to in-house legal teams at broadcasters, online travel companies and utilities companies.
I am individually mentioned as a leading practitioner in legal directories, Chambers and the Legal 500 and our team is top-ranked for advertising and marketing, commercial contracts and franchising.
What others say…
Sonal Patel Oliva is immensely knowledgeable and understands business
Chambers & Partners
Sonal Patel Oliva summarises legal issues succinctly and in an easily understandable format
Chambers & Partners
Sonal Patel advises household-name brands on myriad advertising, sponsorship and brand ambassador agreements, ASA and consumer protection website audits and the defence of complaints to the regulator. She has also recently advised online marketplaces on compliance and adtech procurement
Chambers & Partners
Articles Written
Lawyers I've worked with
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Partner, Co-head of Franchising and Commercial and Head of Advertising
David Bond
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London, England
- +44 (0)20 7861 4079
- Email David
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Associate, Franchising, Advertising and Commercial
Tim Rickard
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London, England
- +44 (0)20 7861 6764
- Email Tim
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Partner, Co-head of Franchising and Commercial
Gordon Drakes
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Partner, Franchising, Advertising and Commercial
James Corlett
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Manchester, England
- +44 (0)161 835 8028
- Email James
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Solicitor, Franchising, Advertising and Commercial
Rachel Bowley
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Senior Associate, Franchising, Advertising and Commercial
Vicky Reinhardt
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London, England
- +44 (0)20 7861 4931
- Email Vicky
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Partner, Co-head of Life Sciences & Healthcare
Olivier Lantrès
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Paris, France
- +33 (0)1 70 37 81 00
- Email Olivier
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Managing Partner - United States, Technology & Privacy
Mark Webber
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Palo Alto, United States of America
- + 1 (650) 313 2356
- Email Mark
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Partner, Privacy, Security and Information
Phil Lee
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Partner, IP and Technology, Protection and Enforcement
Harriet Seymour
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London, England
- +44 (0)20 7861 4899
- Email Harriet
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Partner, Co-Head of IP and Technology, Protection and Enforcement
Leighton Cassidy
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Partner, Commercial IP
Dr. Stefanie Greifeneder
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Munich , Germany
- +49 (0)89 620 306 221
- Email Dr. Stefanie
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