I have a particular expertise in advising clients on a wide range of commercial agreements and advertising and marketing matters including, copy clearance, claim substantiation, ASA complaints and appeals, promotional activity, commercial and non-commercial exploitation of brands, licensing, domestic and multi-jurisdictional sales and prize promotions, advertising/marketing agency contracts and structuring and negotiating brand extension and merchandising arrangements.
I also advise clients on developing their businesses and related commercial issues through multi-channel routes to market, such as franchising, licensing, joint ventures, e-commerce, agency and distribution.
I have gained invaluable commercial experience through secondments to the in-house commercial teams at BP, British Gas, ebookers.com and MTV Europe.
I have been named as an associate to watch in the legal directory, Chambers & Partners since 2010 for Advertising & Marketing.
My professional memberships include the US Brand Activation Association and I am also a contributor of advertising & marketing content for the new Lexis Nexis PSL online service.