Fieldfisher advises virtual retail tech company Emperia on US$10 million Series A round | Fieldfisher
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Fieldfisher advises virtual retail tech company Emperia on US$10 million Series A round



United Kingdom

The funding will allow Emperia, which is already working with several global brands, to further enhance its immersive commerce platform and grow its team and services.

European law firm Fieldfisher has advised Emperia, a London-based tech company that develops a virtual stores platform for retail and fashion brands, on a US$10 million in a Series A funding round.

The financing was led by technology investment firm Base10 Partners and featured participation from Daphni, the Sony Innovation Fund, Background Capital, Stanford GBS, Concept Ventures and angel investors.

Founded in 2019, Emperia uses data analytics to create virtual storefronts for retailers to simulate physical shopping experiences in the metaverse. The company has worked with brands including Lacoste, Bloomingdale’s, Dior Beauty and Sunglass Hut.

The financing will be used to deepen the capabilities of Emperia's data suite, enhance its SaaS platform and grow its global team. The company already has offices in London and New York.

Emperia also plans to leverage virtual store data to enable retailers to personalise customer experiences and work with partners to integrate complementary solutions into its platform.

Emperia was co-founded by Olga Dogadkina and Simonas Holcmann, the company's CEO and CTO, respectively.

The Fieldfisher team advising Emperia was led by corporate partner Tom Ward assisted by senior associate Andrew Oliver and associate Ryan Melvin from Fieldfisher's Emerging Companies and Venture Capital (ECVC) team.

Commenting on the financing, corporate partner Tom Ward said:

"It has been great to work with Olga and Simonas and see them grow the business and now achieve this successful Series A round. 

"Our team has completed numerous deals for retail-tech providers over the past few years and with the growth of the metaverse, this promises to be a significant area of opportunity for venture capital."

Olga Dogadkina, co-founder and CEO at Emperia, said:

Fieldfisher has been our law partner since the very beginning of our journey. Their familiarity with the technology landscape, efficiency, speed and their reliable service has simplified a rather complicated process, allowing us to focus on the funding round itself.

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