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Augmented Reality: The future for media and commerce

Welcome to the (un)real world. Augmented Reality (AR) has quickly evolved from the pages of sci-fi inovels to become an everyday reality with real commercial potential. What began in the 1960s with the Sensorama – a cabinet designed by cinematographer Morton Heilig that displayed 3D movies and simulated smells – has grown into an industry that analysts predict will be worth over $150 billion by 2020.

Click here to read the introduction