Fiona Sellers | Fieldfisher
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Professional background

Professional background

I advise clients on a wide range of intellectual property disputes. My experience includes trade marks, passing off, copyright and design rights.

I have worked on several High Court cases:

  • Successfully represented Google LLC in the High Court to defend claims of trade mark infringement and passing off in relation to Google's use of the name "YouTube Shorts" (Shorts International Limited v Google LLC [2024] EWHC 2738 (Ch))
  • Currently representing Getty Images in a claim for infringement of copyright and other rights against Stability AI in relation to their generative AI model (IL-2021-000007: Getty Images (US), INC. and others v Stability Al Ltd)
  • As a trainee I acted for Oh Polly Ltd to assist in bringing a claim against fast fashion retailer Shein for infringement of unregistered design rights, supplementary unregistered design rights, continuing unregistered Community designs and copyright (IL-2024-000091: Oh Polly Limited and Bo and Tee Limited v Roadget Business Pte. Ltd and others)

I also have experience advising clients on protecting their brand and trade mark portfolios.

Authored pieces

All Resources
A close-up of a technical drawing or blueprint featuring intricate and overlapping lines, circles, and geometrical shapes in various colors like red, blue, and purple. The design appears complex, with mechanical and architectural elements intersecting.
IP
Insight

Pear‑fectly valid: IPEC dismisses genericism allegations against Chinese pear registrations

26.03.2026
The Intellectual Property and Enterprise Court considered a trade mark infringement case about the names of Chinese pears which were imported into the UK in Wang Zeng International Ltd v Bing Bing Foods Ltd [2026] EWHC 360 (IPEC) .
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A close-up image of a red game piece and a tumbling white die with black dots on a blue game board. The die is shown mid-roll, indicating movement, while the game piece stands stationary. The game board has a grid pattern.
IP
Insight

Iceland’s invalidity claim melts away on appeal: minor inconsistencies are not enough to invalidate a mark

18.12.2025
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An abstract digital landscape with a grid of interconnected dots and lines in shades of blue, pink, and red. The lines form a complex, wave-like structure, suggesting data flow or a digital network, against a dark blue gradient background.
IP
Insight

Lifestyle Equities v SportsDirect: can trade mark owners claim for sub-licensee damages?

20.08.2025
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A close-up image of a fountain pen tip pointing at the word "idea" in a dictionary. The surrounding text is slightly blurred, emphasizing the word "idea". The scene is bathed in a subtle, warm, purple hue.
Insight

Design (rights) on the rocks: M&S prevail in Aldi's gin bottle appeal

06.03.2024
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Insight

The "Elixir" to a reverse passing off claim: Court of Appeal upholds IPEC decision

23.01.2024
The Court of Appeal has dismissed an appeal against a skin-care company's successful passing off claim in relation to its anti-age skin serum "Elixir" and copyright infringement of marketing materials following false statements made online by Kate McIver Skin Limited, and its founder Ms McIver, purporting to be the creator of the serum.
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