Green claims | Fieldfisher
Skip to main content

Green claims

Regulators at the domestic and EU levels are producing norms to ensure that reliable comparable and verifiable information is provided by companies to assist consumers with environmentally sustainable decision-making and to reduce the risk of greenwashing.

So-called "green claims" are not only regulated in terms of their substantiation, but also how they are to be communicated. Amongst other things, this is currently leading to a series of high-profile lawsuits against companies, with potential financial and reputational damages.

Our team can navigate you through this multi-levelled framework in order to make sure any environmental claim complies with the dynamically evolving relevant norms, and to assist you with obtaining the desired ecological labels.