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European law firm Fieldfisher has advised IPONWEB, an international leading UK AdTech company to Criteo, a French NASDAQ-listed global technology business.
London-headquartered IPONWEB offers global media trading solutions and helps to fuel an open and diverse advertising ecosystem by creating solutions for media owners, advertising agencies and marketers.
London-headquartered IPONWEB offers global media trading solutions and helps to fuel an open and diverse advertising ecosystem by creating solutions for media owners, advertising agencies and marketers.
The sale of IPONWEB, valued at US$380 million, is expected to be settled in cash and partly in Criteo's treasury stock. The transaction is expected to enable Criteo to accelerate its Commerce Media Platform strategy.
The IPONWEB technology will also allow Criteo to offer greater control to its advertiser clients - and their agency partners - by leveraging the company's DSP and SSP solutions.
With multi-disciplinary and international team led by corporate partners Tim Bird in London and Christopher Mesnooh in Paris, Fieldfisher is pleased to have supported IPONWEB in one of its most strategic transactions.
The wider Fieldfisher team included Toby Usher, associate in London, for the UK corporate aspects; Sébastien Nanteuil, associate, for the French corporate aspects, at all stages of the negotiation with the various parties; Hélène Lefebvre, partner, for the financing aspects; and Antoine Gabizon, partner, for tax aspects.
Tim Bird, corporate partner at Fieldfisher in London, said:
"Tech deals in the media industry have been among the hottest areas of M&A activity this year.
"In an increasingly competitive landscape, clients are looking for experts in these fields who can help ensure transactions run smoothly, while being thorough and mindful of their priorities. Congratulations to IPONWEB on this fantastic deal."
Christopher Mesnooh, partner in Fieldfisher Corporate M&A department, adds:
"In a fast-changing ecosystem, we are very pleased to have accompanied IPONWEB throughout this transaction.
"This deal demonstrates once again our ability to mobilise our teams in Paris and London and involve other lawyers in the US, Moscow, Switzerland and other jurisdictions in completing large-scale transactions.".