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Insight

Managing your franchise data – are you ready for the biggest shake-up in the past 20 years?

Increasingly, when a franchise business is asked to identify its most valuable asset, it points to its customer data. However, handling customer data is likely to trigger the application of data protection and privacy rules.

Increasingly, when a franchise business is asked to identify its most valuable asset, it points to its customer data. However, handling customer data is likely to trigger the application of data protection and privacy rules. Franchise businesses which collect and use data from European citizens should be aware that the legal landscape is set to change dramatically with the implementation of the EU General Data Protection Regulation.

Please click here to read our article, co-written by Gordon Drakes and Phil Lee, in our Privacy and Information team.

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