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Franchising in South Korea - regulators increase protection for franchisees

South Korea is the world's 12th largest economy, with a highly educated and technologically advanced population. For international brands which are looking to bring their goods and services to this South Korea is the world's 12th largest economy, with a highly educated and technologically advanced population. For international brands which are looking to bring their goods and services to this dynamic market, franchising is a proven expansion technique, where access to local capital and local knowledge of consumer habits, retailing practices and real estate opportunities provide the key to success.

Unfortunately, South Korea has one of the most bureaucratic regimes in Asia for regulating franchises and the law does not distinguish between "mom and pop" domestic franchises and international franchise deals between experienced and established companies and operators.

Recent amendments to South Korea's franchise laws highlight the need to take expert advice before structuring and rolling out a franchise expansion plan in South Korea.

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