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Service initiative for e-commerce: Fieldfisher advises on establishment of ECOMMERCE ONE Group




Oakley Capital Origin Fund has acquired all shares in VIA-ONLINE GmbH (Afterbuy) and DreamRobot GmbH. The strengths of the two e-commerce software providers will be bundled in the future under the joint roof of the new ECOMMERCE ONE Group, in which the sellers took back stakes in the course of the transactions.

As a provider of a multi-award-winning all-in-one solution for process automation of online sales, Afterbuy is a reliable partner for small to medium-sized online retailers who conduct e-commerce via web stores and relevant online marketplaces. Through its comprehensive Software-as-a-Service (SaaS) solutions, VIA-ONLINE GmbH supports its users in managing and automating difficult and time-critical processes. These include, for example, processes for data entry and inventory management. DreamRobot GmbH also offers a comparable product portfolio for e-commerce. Together, the two vendors have already handled more than 50 billion euros in gross merchandise volume to date.

The seller of VIA-ONLINE GmbH was legally advised by a Fieldfisher team led by partners Jan Hartmann and Leif Herzog, which once again underlines its expertise in the technology sector with this transaction.

Legal advisor seller

Fieldfisher: Jan Hartmann (Lead, Partner, Corporate/M&A), Andre Happel (Partner, Tax), Stephan Zimprich (Partner, IT), Leif Herzog (Counsel, Corporate/M&A), Alexandra M├╝tzelburg (Associate, Corporate/M&A), Anne Sehrbrock (Associate, Corporate/M&A), Tobias Van Vlodrop (Associate, Corporate/M&A)

Legal advisor Oakley Capital

EGO/Humrich/Wyen: Dr. Alexander Ego (Lead, Partner, Corporate/M&A), Erika Ditler (Associate, Corporate/M&A)

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