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How to market your franchise effectively: A legal and commercial perspective



United Kingdom

Fieldfisher and Francorp explore best practice in how to develop a marketing strategy which minimises legal risk and optimises commercial opportunities.

The 45 minute webinar will cover:

1. How to approach and execute a marketing strategy, and the key legal pitfalls to avoid.

2. How to convert prospects into franchisees, and the legal issues to be aware of in the process.

3. What does the trend towards greater transparency mean for franchising, both in pre-sale marketing and the ongoing franchise relationship?

4. Live Q&A

Our speakers for this webinar are:

Gordon Drakes, co-head of Fieldfisher's Tier 1 Franchise and commercial practice, who specialises in third party relationship models such as agency, distribution, franchising and strategic alliances.

• Ziad Charafeddine, Managing Director at Francorp Netherlands. Established in 1976, Francorp is a leading international franchise consulting firm specialising in advisory services for 'Aspiring' and 'Established' franchisors alike.

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