Jordi Ruiz de Villa | Fieldfisher
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Jordi Ruiz de Villa has over 35 years of experience in the field of Franchising and Complex Litigation.

As a franchising expert, he advises numerous franchisors, including some of the most prominent ones worldwide, on various aspects such as the review of all types of franchise and distribution agreements, conflict management, and litigation with franchisees and franchisee associations, as well as national and international expansion. Additionally, he is a Legal Advisor and Founder of the Spanish Franchise Association (AEF), President of its Committee of Experts since 2004, and an arbitrator for WIPO.

Regarding Complex Litigation, since 2008, he has led numerous collective litigation proceedings (representing multiple claimant companies or defending companies against multiple claimants) that have gained significant jurisprudential and social recognition. To this end, he utilizes state-of-the-art technological platforms and generative AI. He has extensive experience in litigation financing, monetization, and insurance.

He has authored numerous articles in prominent Spanish media outlets and has co-authored various publications.

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