Showing results for

Brand DevelopmentRemove

Publication

Euro 2016: Ambush marketing risks in the UK

Euro 2016: Ambush marketing risks in the UK

23 May 2016

The article covers the potential risks involved for those that engage in ambush marketing activities related to the Euro 2016 football tournament.

Publication

Star Wars - may the IP be with you

Star Wars - may the IP be with you

By and | 15 Jan 2016

We look at the types of intellectual property linked to the Star Wars brand and how these intellectual property rights have been exploited to create probably the most successful franchise of all time

Publication

Franchising and E-Commerce: the e-lephant in the room

Franchising and E-Commerce: the e-lephant in the room

By and | 29 Oct 2015

An analysis of the legal and commercial challenges facing franchisors in the digital age

Publication

Briefing Paper: New Consumer Rights Regime in Europe - Is your Business Compliant?

By | 13 Jun 2014

The EU's Consumer Rights Directive (CRD) applies to all businesses selling products, services and digital content to European consumers.

Publication

New consumer protection rights – Are you compliant?

New consumer protection rights – Are you compliant?

By | 13 Jun 2014

New regulations will come into force in the UK as of 13 June 2014 implementing certain elements of the EU Directive on Consumer Rights (adopted in October 2011).

Publication

Google and the European Commission: The New 'Search' Frontier

Google and the European Commission: The New 'Search' Frontier

By | 28 Feb 2014

At the beginning of February, the European Commission published a memo regarding its Google 'vertical search' investigation.

Publication

Running a legally compliant advertising campaign in a franchise network

Running a legally compliant advertising campaign in a franchise network

By and | 18 Feb 2014

Ask the directors of any business whether brand image and brand recognition are fundamental to their success and the majority will agree.

Publication

The Colonel Gets Caught Short - A Cautionary Tale on Short Term Price Promotions in Franchise Systems

The Colonel Gets Caught Short - A Cautionary Tale on Short Term Price Promotions in Franchise Systems

By and | 03 Feb 2014

A recent adjudication by the Advertising Standards Authority (ASA) raises interesting issues for franchisors who conduct national price promotions on behalf of their franchise network.

Publication

Adflash: Prize Promotions in Social Media

Adflash: Prize Promotions in Social Media

By and | 30 Jan 2014

Digital technology and online platforms continue to be attractive channels for marketers.