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Field Fisher Waterhouse LLP has advised Carluccio's, the group of authentic Italian caffé and foodshops on the launch of its branded range of meals into supermarkets.
The "At Home" range includes 17 products and is inspired by dishes available in the restaurants. These products will be available in 114 Sainsbury's stores from 18 July.
The range has been developed in association with fresh prepared food specialist, Bakkavör. Fieldfisher IP Associate Gordon Drakes advised Carluccio's on their trade mark and manufacturing agreement with Bakkavör.
Gordon Drakes said: "We are pleased to have had the opportunity to advise Carluccio's on yet another deal. This deal demonstrates the strength of the Carluccio's brand and the increasing interest from supermarkets to be part of their success. This deal creates a valuable new revenue stream for Carluccio's and highlights our expertise in structuring commercial arrangements for brand owners who are looking to develop new markets for their products and services."
For further information, please contact
Louise Eckersley, PR Manager, Field Fisher Waterhouse LLP on 020 7861 4120