Tim Rickard, Associate, Brand Development - Franchising, Advertising and Commercial

Tim Rickard, Associate, Brand Development - Franchising, Advertising and Commercial, Fieldfisher

I am a commercial lawyer in Fieldfisher's Brand Development group, specialising in helping businesses promote and commercially exploit their brands and intellectual property.

I support a range of businesses as they expand both domestically and internationally into new markets using multi-channel routes such as franchising, e-commerce, agency, and distribution. Many of these are household names, but I also work with up and coming brands looking to break into their sector.  My team is ranked by Chambers Global as one of the top two franchising practices in the world – no other practice based in Europe features in the four ranking bands.

A large proportion of my work also involves advising clients on advertising and marketing matters, working with them to develop goodwill in their brand.  This includes providing domestic and multi-jurisdictional advice on copy clearance, claim substantiation, ASA complaints and appeals, and prize promotions.

I work with a broad range of clients in a variety of sectors including fashion and retail, food and beverage, and sport.

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