Sonal Patel, Director, Brand Development - Franchising, Advertising and Commercial
I have over 10 years' experience in advising international brands and public sector clients in various sectors on brand promotion, the protection and commercial exploitation of IP and how to develop their businesses.
I have a particular expertise in advising clients on a wide range of commercial agreements and advertising and marketing matters including, copy clearance, claim substantiation, ASA complaints and appeals, promotional activity, commercial and non-commercial exploitation of brands, licensing, domestic and multi-jurisdictional sales and prize promotions, advertising/marketing agency contracts and structuring and negotiating brand extension and merchandising arrangements.
I also advise clients on developing their businesses and related commercial issues through multi-channel routes to market, such as franchising, licensing, joint ventures, e-commerce, agency and distribution.
I have gained invaluable commercial experience through secondments to the in-house commercial teams at BP, British Gas, ebookers.com and MTV Europe.
I have been named as an associate to watch in the legal directory, Chambers & Partners since 2010 for Advertising & Marketing.
My professional memberships include the US Brand Activation Association and I am also a contributor of advertising & marketing content for the new Lexis Nexis PSL online service.
Outside of work, I love to travel, watch live sport, including my football team Liverpool FC and dream of opening my own tea shop business.