Shalini Jayaweera, Associate (Australian Qualified), IP and Technology, Protection and Enforcement
I am an associate (Australian Qualified) in the trade marks and brand protection team.
I specialise in all aspects of the protection and enforcement of trade marks, representing a vast array of sectors including media, fashion, pharmaceutical, and food and beverages.
I advise on the clearance of trade marks, formulate trade mark filing strategies on a national and international scale, protect and defend my client's rights through contentious matters such as oppositions and invalidity actions, and negotiate settlements. I have extensive experience in brand protection and enforcement through running anti-counterfeiting programs including customs programs, eBay Verified Rights Owner (VeRo) programs and market watch programs. I also have experience in implementing measures to prevent the unauthorized use of intellectual property in User Generated Content such as filing take-down notices on Facebook, YouTube and Google and domain name disputes.
Prior to joining Fieldfisher in July 2015, I practised IP at a leading US firm in Melbourne, Australia. I also have a Bachelor of Biomedical Science degree majoring in pharmacology and have a particular interest in the pharmaceutical and life science areas.
Outside of work I try to go to as many gigs and music festivals as possible and love playing squash.