Gordon Drakes, Partner, Brand Development - Franchising and Commercial

Gordon Drakes, Partner, Brand Development - Franchising and Commercial, Fieldfisher

 I am a partner specialising in brand development,  advising businesses on developing their Intellectual Property and related products and services through various channels to market, including e-commerce, franchising, licensing, wholesale, distribution, agency, joint ventures and strategic alliances.


Our team is top ranked for franchising, commercial contracts and marketing and advertising by Chambers and the Legal 500. We advise a range of clients, big and small, at different stages of maturity and across a variety of sectors, including hotels, retail, food & beverage, services, healthcare and education.


It's this variety which makes my job so enjoyable, as no two deals are ever the same. The other enjoyable aspect is the international nature of the work. Our global platform and experience of cross border deals means we are uniquely positioned to help clients spot and deal with potential legal and commercial issues at an early stage, find suitable partners and benchmark deals against industry best practice. 


I am recognised by the leading legal directories as an expert in franchising, including by Who's Who Legal: Franchise, Chambers and The Legal 500.





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