Launching a new branded business, or rebranding an existing one, requires a huge investment. We understand the commercial commitment involved and provide IP support throughout the process, helping our clients balance the risks and costs of bringing a new brand IP to market.
In the early stage of a brand's lifecycle our work focuses on clearance, often either regional clearance across the European Union or worldwide, and on planning cost-effective trade mark portfolios, and then rolling out filing programmes so that the key brand identifiers can be secured across the most important markets as the brand launches.
Once established, a brand has to be enforced coherently and effectively in order to maintain its value. We understand that protecting brand value is a key priority for you. With our experience of coordinating litigation and opposition strategies around the world we can help design and manage an effective global or regional strategy. On the ground, we are used to handling enforcement matters with minimum fuss, aiming for a predictable outcome and avoiding exposure to additional risks.
We understand that the task of managing protection and enforcement for a valuable, globe-spanning brand can be hugely complex and time-consuming for our clients. We aim to share and reduce that burden, not add to it.
Notable deals / highlights
Currently providing global legal support on the rebranding of one of the world's leading professional services businesses, including coordinating over 650 new trade mark applications in over 130 separate jurisdictions.
We successfully represented US companies Fleischer Studios and Hearst, who own the rights to the well-known cartoon character Betty Boop, in proceedings for trade mark infringement and passing off in respect of the production and sale of unauthorised merchandise in the UK. The trial took place in January 2014 and the Defendants were all found jointly and severally liable and a pan-European injunction has been granted to restrain the Defendants' activities
Acted for eBay before the Court of Justice of the European Union in trade mark infringement proceedings brought by L'Oréal, which broke new ground in the field of trade mark exhaustion, online retail and the liability of hosting providers.
Successfully negotiated a global settlement agreement between two leading businesses in the agricultural chemicals sector, involving trade mark opposition proceedings in 22 separate jurisdictions.
Acted for a leading videogame publisher in relation to the successful resolution of a protracted co-existence dispute connected with one of its brands. The matter involved 17 separate European Union Trade Mark opposition and cancellation actions before the European Union Intellectual Property Office.