Shifting consumer habits, globalisation, new technologies and the law that regulates them are changing the way business is done. Yet despite this changing landscape, the importance of a strong brand remains a constant. We understand this and recognise the value of developing, building value in and exploiting your brand.
We can help you build value in your brand by raising consumer awareness. Our dedicated advertising and marketing team is consistently ranked amongst the top five in Europe. We work with household names from all sectors, advising on their marketing copy, sales promotions, advertising agency agreements, data collection and direct marketing, endorsement contracts, sponsorship and global loyalty schemes and partnership agreements.
A strong brand is a great foundation for growth. We can help you structure that growth and then prepare, negotiate and enforce the commercial agreements that underpin your chosen structure. So whether you are interested in franchising or other agency, distribution and multi-channel strategies, our dedicated teams can help.
And in addition to growing your existing business, your brand can open the door for extension into other complementary product and service groups. As well as strengthening a brand through well-chosen affiliations, brand extension arrangements can provide an additional source of revenue. By partnering with third-party manufacturers, suppliers and retailers, you can open your brand to new avenues of opportunity, exposure and income.
Notable deals / highlights
Advised Invisalign on all aspects of its European marketing communications to consumers and its network of qualified practitioners. This included copy clearance, sales promotions, prize promotions, social media activity, TV sponsorship arrangements and content, advertorials, endorsements and testimonials, use of images, loyalty programme and various other marketing activities, including advising on and drafting participant and release forms, and blogger contracts.
Advised British Gas on the terms of a strategic collaboration with Sainsbury's to provide energy and related services under the “Sainsbury’s Energy” brand.
Worked for international toy retailer on its expansion into India via a development agreement with Reliance Brands, as well as on its entry into markets such as Scandinavia, the Middle East, Malaysia and Russia.