The paper identifies the need to develop an appropriative framework through which to continue to encourage and promote convergence whilst also maintaining the core values which underpin traditional media regulation (such as media pluralism, cultural diversity and protection of minors). Though an alternate regulatory framework is not proposed, the paper recognises the potential for changes to the legislative instruments currently in place.
Legislation such as the Audiovisual Media Services Directive and the E-Commerce Directive, which form the foundation of convergence related regulation in the EU, are relatively new beasts (the AMSD in particular was only drafted in 2007 and enacted in 2010). However, given how quickly technology in this area continues to change, impacting how we access and digest content, it is timely that a review of the current regulatory framework occurs. It will be interesting to see how the discussion unfolds, and ultimately the approach the European Commission takes towards regulation.
The deadline for submission of comments on the Green Paper is 31 August 2013 and the Green Paper can be located at https://ec.europa.eu/digital-agenda/sites/digital-agenda/files/convergence_green_paper_en_0.pdf.
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