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Advertising and Consumer Protection

Developing and building the value of a brand is integral to a business' success. Advertising and marketing, is crucial to doing this effectively. Globalisation; changing consumer habits; new technologies and the laws that regulate them, have altered the face of advertising for retailers. To navigate this next chapter, an in-depth, commercially-focused knowledge of the law is vital.

Notable deals and highlights:

  • Advising a French fashion house and luxury retail company on its global media buying arrangements.
  • Advising a leading medical device company on all aspects of its European marketing communications to consumers and its network of qualified practitioners. This included copy clearance, sales promotions, prize promotions, social media activity, TV sponsorship arrangements and content, advertorials, endorsements and testimonials. We also advised on use of images, loyalty programme and various other marketing activities including advising on and drafting participant and release forms, and blogger contracts.
  • Advising an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels, on a range of advertising and commercial arrangements in the EU.
  • Advising an American multinational e-commerce retailer on its global media buying arrangement.