Skip to main content

Extended Reality

While augmented and virtual reality have been around for many years (most notably in the aviation and military sectors), extended reality has re-emerged into the public conscious more recently with consumer marketing and gaming businesses deploying the technology to enable deeper user experiences and new forms of audience engagement. Extended reality also has many use cases outside the consumer space, with applications of AR/VR, haptics, and smart surfaces being deployed in industries like construction, medicine, and agriculture.