Skip to main content
Phone
Contact Us
Other sectors
Other sectors

Extended Reality

While augmented and virtual reality have been around for many years (most notably in the aviation and military sectors), extended reality has re-emerged into the public conscious more recently with consumer marketing and gaming businesses deploying the technology to enable deeper user experiences and new forms of audience engagement. Extended reality also has many use cases outside the consumer space, with applications of AR/VR, haptics, and smart surfaces being deployed in industries like construction, medicine, and agriculture.

Emerging Technologies

Experts in Extended Reality

At Fieldfisher we've been helping businesses to develop, exploit or implement extended reality technologies. The issues raised by extended reality are cross-cutting: from data and privacy, IP and commercial contracts, to telecoms, advertising laws, and occupier's liability—to name but a few.

Some relevant examples include advising:

  • a global technology business on the launch of an augmented reality app to provide remote engineering support including advice on the application of telecoms laws across multiple markets.
  • a leading medical technology business on the development and implementation of a virtual reality training tool for surgeons, doctors and nurses.
  • a global consumer business on the legal and regulatory issues relating to their virtual reality headsets and augmented reality glasses.
  • an innovative music business on their virtual reality service allowing fans to be at the gig, on stage or in the audience.
  • a leading entertainment media business on the consumer terms for their augmented reality apps.
Find a lawyer


Find an article

Key contacts

find a lawyer