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I specialise in helping businesses promote and commercially exploit their brands and intellectual property.
 
I support a range of businesses as they expand both domestically and internationally into new markets using multi-channel routes such as brand licensing, franchising, merchandising, sponsorship, e-commerce, agency, and distribution. Many of these are household names, but I also regularly advise up and coming brands looking to establish themselves in their sector. I am also a contributing author of LexisNexis' PSL online publication and contribute content for the commercial section of that publication, primarily on the topic of franchising.
 
I also advise clients on advertising and marketing matters, working with them to develop goodwill in their brand. This includes providing domestic and multi-jurisdictional advice on copy clearance, claim substantiation, ASA complaints and appeals, loyalty programmes, and negotiating brand extension and merchandising arrangements.  I also have a great deal of experience advising brands on commercialising their relationships with social media influencers.
 
I work with a broad range of international clients in a variety of sectors with a particular emphasis on fashion and retail, life sciences & healthcare, food and beverage, and sport.
 
I have recently gained invaluable experience through a secondment to Viacom's Consumer Products and Recreation team based in Camden. 

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