Associate, Franchising, Advertising and Commercial
Tim Rickard
I am an Associate in the Franchising, Advertising and Commercial team in Fieldfisher's London office, helping businesses promote and commercially exploit their brands and intellectual property.
- Distribution and Agency
- Distribution and Franchise
- Food and Beverage
- Franchise Transactions
- Life Sciences
- Media and Entertainment
- Retail and Consumer
- Sport
- Trade Marks and Brands
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London, England
Locations
I specialise in helping businesses promote and commercially exploit their brands and intellectual property.
I support a range of businesses as they expand both domestically and internationally into new markets using multi-channel routes such as brand licensing, franchising, merchandising, sponsorship, e-commerce, agency, and distribution. Many of these are household names, but I also regularly advise up and coming brands looking to establish themselves in their sector. I am also a contributing author of LexisNexis' PSL online publication and contribute content for the commercial section of that publication, primarily on the topic of franchising.
I also advise clients on advertising and marketing matters, working with them to develop goodwill in their brand. This includes providing domestic and multi-jurisdictional advice on copy clearance, claim substantiation, ASA complaints and appeals, loyalty programmes, and negotiating brand extension and merchandising arrangements. I also have a great deal of experience advising brands on commercialising their relationships with social media influencers.
I work with a broad range of international clients in a variety of sectors with a particular emphasis on fashion and retail, life sciences & healthcare, food and beverage, and sport.
I have recently gained invaluable experience through a secondment to Viacom's Consumer Products and Recreation team based in Camden.
I support a range of businesses as they expand both domestically and internationally into new markets using multi-channel routes such as brand licensing, franchising, merchandising, sponsorship, e-commerce, agency, and distribution. Many of these are household names, but I also regularly advise up and coming brands looking to establish themselves in their sector. I am also a contributing author of LexisNexis' PSL online publication and contribute content for the commercial section of that publication, primarily on the topic of franchising.
I also advise clients on advertising and marketing matters, working with them to develop goodwill in their brand. This includes providing domestic and multi-jurisdictional advice on copy clearance, claim substantiation, ASA complaints and appeals, loyalty programmes, and negotiating brand extension and merchandising arrangements. I also have a great deal of experience advising brands on commercialising their relationships with social media influencers.
I work with a broad range of international clients in a variety of sectors with a particular emphasis on fashion and retail, life sciences & healthcare, food and beverage, and sport.
I have recently gained invaluable experience through a secondment to Viacom's Consumer Products and Recreation team based in Camden.
Articles Written
Lawyers I've worked with
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Partner, Co-head of Franchising and Commercial and Head of Advertising
David Bond
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London, England
- +44 (0)20 7861 4079
- Email David
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Senior Associate, Franchising, Advertising and Commercial
Vicky Reinhardt
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London, England
- +44 (0)20 7861 4931
- Email Vicky
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Partner, Co-head of Franchising and Commercial
Gordon Drakes
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Partner, Franchising, Advertising and Commercial
James Corlett
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Manchester, England
- +44 (0)161 835 8028
- Email James
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Director, Franchising, Advertising and Commercial
Sonal Patel Oliva
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Partner, IP and Technology, Protection and Enforcement
Andrew Dodd
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London, England
- +44 (0)20 7861 4225
- Email Andrew
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Partner, Commercial IP
Dr. Stefanie Greifeneder
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Munich , Germany
- +49 (0)89 620 306 221
- Email Dr. Stefanie
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Partner, Litigation and Franchising
Jordi Ruiz de Villa
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Barcelona, Spain
- +34 93 415 00 88
- Email Jordi
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