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I am a Partner specialising in brand development, advising businesses on developing their brands and related products and services through various channels to market, including e-commerce, franchising, merchandising, sponsorship and brand extension contracts, wholesale, distribution and agency contracts.

My clients come from within the retail, life sciences, and creative sectors and also include quasi-governmental health and charitable bodies, in addition to international manufacturers and distributors. I take a pragmatic approach to contractual negotiations, protecting key risks of clients and avoiding unnecessary theoretical concerns and I enjoy providing strategic advice and helping my clients succeed in their projects.

I have particular expertise in the retail sector and have extensive experience of cross-border trading and advising clients on exploring and entering into new markets.

Our team is top-ranked for franchising, commercial contracts and marketing and advertising by Chambers and the Legal 500. We advise a range of clients, big and small, at different stages of maturity and across a variety of sectors, including hotels, retail, food & beverage, services, healthcare, and education.

What others say…

His sound legal advice has brought added value to a variety of different projects

Operations Director, Global Medical Device Manufacturer

Having worked with James for a number of years I have come to rely on him for both his legal counsel and commercial judgment

International Director, International Fashion Brand

Always the complete professional, giving first class advice but also able to understand
and respect the need for commercial decision making

Managing Director, Renowned UK Fashion Brand

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