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Press Release

Fieldfisher advises the partners of Repeat on its acquisition by the investment fund HLD




Fieldfisher, with a team led by Bruno Paccioni and Jean-Baptiste Van de Voorde, partners, advised the partners of Repeat, a media and web marketing agency, on the acquisition of the Repeat group by the HLD fund.

Repeat is also the exclusive representative in France of ICOM Media, the leading independent international network of media agencies. Founded in 1950, ICOM is made up of 80 agencies in 60 countries, with a total turnover of nearly 3.5 billion dollars. The agencies cover the three key areas of activity: advertising creation, PR and media buying.

The HLD fund has also acquired Gamned!, a pioneer and leader in the automated sale of digital advertising space, to bring them together in a single company called Biggie Group. These two entities will bring together 200 employees in France, Belgium, the Netherlands, Switzerland, Italy, the Czech Republic, the United Arab Emirates, Malaysia and Brazil.

Fieldfisher France is delighted to have advised Repeat's partners in this rapidly consolidating adtech/media agency market, where significant resources are being invested to support this buoyant and innovative sector.
Fieldfisher France was involved in all aspects of this sale including the takeover package, with:

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