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Press Release

Fieldfisher advises Swen Capital Partners on €15 million fundraising for the Adwanted Group



France, United Kingdom

The firm's London and Paris offices assisted the Parisian fund on its participation in a major capital raising for the French media-buying group. Fieldfisher has advised Parisian fund Swen Capital Partners on its participation, alongside Financière Arbevel, on a €15 million fundraising for French media buyer, Adwanted.
The financing round, completed in two tranches, will allow Adwanted to pursue its acquisition strategy throughout Europe and the US and comes one month after its acquisition of UK peer Mediatel.
Founded in 2012 and led by Emmanuel Debuyck, the group has expanded its portfolio through numerous acquisitions (including French media planner Carthage and French media consortium Mediasbook in 2018, and US media database Standard Rates and Data Services (SRDS) in 2020).
The Adwanted Group now has a turnover of €20 million and has a strong presence in Europe, the US and the UK – three of the world's largest advertising markets.
Jean-Baptiste Van de Voorde, corporate partner at Fieldfisher Paris who led the legal team advising Swen Capital Partners, comments:
"We are delighted to have advised Swen Capital Partners, a longstanding client, in this financing.
"This transaction is another example of our ability to mobilise several areas of expertise within Fieldfisher's Paris office and internationally, to provide a cross-functional service for our clients and support them in their operations in high-potential economic sectors."
The Fieldfisher team that worked alongside Swen Capital Partners was composed, in Paris, of Jean-Baptiste Van de Voorde (partner), Manon Pierre and Sonia Dib (associates) on the corporate aspects, Antoine Gabizon (partner) and Cédric Pavao (associate) on the tax aspects, Laurence Dumure Lambert (partner) and Orianne Maurin (associate) on employment aspects, Nathalie Hadjadj-Cazier (partner) and Marina Poudevigne (paralegal) on intellectual property aspects, Anne-Laure-Hélène des Ylouses (partner) and Lauren Mechri (associate) on contract law aspects; and in London, Oliver Abel Smith (partner), George Murphy (senior associate) and Sebastian Crawford (associate) on finance aspects.

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