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European law firm Fieldfisher has advised Quotient Technology, formerly Coupons.com, on its acquisition of 100% of the share capital of Shopmium SA, for an undisclosed amount.
Shopmium is a French start-up mobile shopping service that allows brands to send targeted promotions to mobile users. Its institutional investors include the private equity firms Accel Parnters, ISAI Gestion and Ventech.
Shopmium is a French start-up mobile shopping service that allows brands to send targeted promotions to mobile users. Its institutional investors include the private equity firms Accel Parnters, ISAI Gestion and Ventech.
Quotient Technology is a NYSE-listed, California-based provider of digital coupons including printable coupon codes, loyalty cards and other forms of mobile promotion. The company's client base consists of over 2,000 brands from 700 consumer goods companies, as well as other grocery, drug and mass-merchandise retailers. The company delivers digital coupons and coupon codes to consumers and displays advertising through a platform with web, mobile and social channels. It also delivers coupons through advertising on the websites of third party websites and publishers.
The Fieldfisher team was led by Christopher Mesnooh and Louis Leroy, partner and associate respectively in the Corporate group of Fieldfisher's Paris office. They were assisted by Antoine Gabizon, Aline Heriveau, Simon Polrot and Elodie Mehala. The team worked closely with Quotient's US counsel to deal with the cross-border aspects of this French law deal.