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Insight

Road Safety week

Field Fisher Waterhouse is getting involved in Road Safety Week 2013 (18-24 November), coordinated by the charity Brake, in support of this year’s campaign calling on everyone to tune into road safety and avoid distractions on roads.

FFW is joining thousands of other organisations, schools and community groups promoting life-saving awareness during Road Safety Week.

Road Safety Week this year sees the launch of a major campaign calling on everyone, but drivers in particular, to tune into road safety, to prevent terrible crashes and casualties caused by multi-tasking on roads. The campaign appeals to drivers to turn off their phones or put them in the boot, and urges everyone to refuse to speak on the phone to someone who’s driving. It is being launched almost exactly a decade after hand-held mobiles were banned at the wheel, and coincides with a week-long police enforcement campaign.

Katie Shephard, director at Brake, the road safety charity, said: “We’re living in an age when being constantly connected is the norm; more and more of us have smartphones, and find it hard to switch off, even for a minute. While there are enormous benefits to this new technology, it’s also posing dangerous temptations to drivers to divert their concentration away from the critical task at hand, often putting our most vulnerable road users in danger. Many people who wouldn't dream of drink-driving are succumbing to using their phone and other distractions while driving, oblivious that the effect can be similar and the consequences just as horrific. Brake is delighted Field Fisher Waterhouse is getting involved in the Week and supporting this crucial campaign."