The fashion sector is undergoing a revolution as many companies turn their attention away from the saturated domestic high street towards the challenges presented by internationalisation and multi-channel approaches to the market.

We are acknowledged market leaders in the establishment, re-engineering and internationalisation of fashion retail businesses and the creation and management of multi-channel routes to market. We provide a one-stop shop solution for our clients, including advice on fundraising, exit planning, acquisitions and disposals, commercial and strategic alliances and international roll-out programmes into all major foreign markets. This, together with our acknowledged leadership in franchising, licensing and brand management and protection, makes us well qualified to support fashion business as they compete aggressively for their share of these new markets.

We have developed a wide range of experience in this field and have advised a wide range of clients, from independent high-end fashion labels and designers to leading household names, such as Polo Ralph Lauren, Reiss, Hackett, Thomas Pink, Lulu Guinness, Jimmy Choo, Topshop and H&M.

Our expertise covers fundraising, acquisitions and disposals; roll-out programmes; franchising, licensing and distribution; advertising and promotions; branding, trade marks and copyright; technology, e-commerce and data protection; dispute resolution and commercial arrangements.

Notable deals / highlights

  • Advised Icer Brands Europe on a license agreement with the N-Dubz female vocalist and UK celebrity Tulisa, and also a distribution agreement with Bank Fashion, to launch her new fashion brand.

  • Advised fashion brand Bolongaro Trevor on the outsourcing and management of its production, warehousing and logistics to The Fielding Group, a garment designer and manufacturer.

  • Advised Abercrombie & Fitch on the structure of a proposed sweepstake (free prize draw) to be operated in the UK and Ireland, including advice on the terms and conditions for the promotion.

  • Advised Arcadia Group on restructuring its franchises and fundamentally redrafting its standard franchise documentation for its various retail brands such as Wallis, Warehouse, Topshop, Miss Selfridge and Principles.

  • Advised Agent Provocateur on the restructuring of its global franchise interests, including the reacquisition of licensed rights in Scandinavia, and expansion into Greece, Switzerland and the Middle East. We also advised on the merchandising strategy, negotiated a variety of new merchandising deals and renegotiated existing arrangements, and have dealt with a number of brand disputes.

  • Advised Polo Ralph Lauren on the structuring and documentation of their European franchising. 

Sector spotlight