As retailers face ever-increasing challenges, choosing and effectively implementing the right expansion strategies is crucial. We work to understand the key drivers and risks for your business, helping you develop the most commercially appropriate routes to market.

As one of Europe's leading retail expansion practices, we have a clear understanding of how the alternative structures available and multi-channel routes to market can be used for effective growth. We are consistently rated as leaders for franchising, licensing and distribution work, and specialise in counselling our clients on the implications of the different structures available.

Whether considering franchising, licensing, joint venture, distribution, agency or hybrid structures, our retail sector experience and consultative approach strategically guides you to the most appropriate structure to adopt. This has helped a number of retailers facilitate their development from a domestic business into a successful international organisation.

Our Franchising, Licensing and Distribution Group comprises 25 full-time specialists who are supported by colleagues in areas such as trade marks  and design and brand protection, e-commerce, consumer and marketing regulation, privacy and data security, real estate, tax, anti-trust, corporate, employment and pensions.

Europe is our domestic market and therefore in addition to our European offices, we are founders of two European networks of specialist franchise lawyers, providing you with access to dedicated franchise expertise across all 27 EU Member States.

Our lawyers are rated among the very best in the world. Through our expertise and network of international specialists this enables us to provide a secure and highly knowledgeable platform for our retail clients' expansion into all other parts of the world, from the Middle East, India and China, to South America, the US and the Pacific Rim.

Notable deals / highlights

  • Advised on alternative routes to market and multi-channel structures available.

  • Advised on a concept's suitability for the different structures available.

  • Strategic advice and risk assessment of expansion in the UK and international territories.

  • Advised on international e-commerce strategies.

  • Franchise, supply, distribution, licensing, and agency documentation reviews and critiques.

  • Drafting and negotiating pilot, unit, master, regional and developer franchise agreements.

  • Drafting and negotiating manufacturing and supply, agency, distribution and licensing agreements.

  • Structuring and drafting operating manuals.

  • UK and international roll out programmes.

  • Identified and introduced potential international developers and partners.

  • Advised on localisation of concepts.

  • Advised on international pre-contractual disclosure and registration requirements.

  • Drafted non-disclosure, confidentiality, commitment and guarantee agreements.

  • Advised on exit strategies – franchise and network flotations, franchise network acquisitions and sales, MBOs and MBIs.