The rapidly growing sports industry is not immune from challenges like cost control regulations, club versus country disputes, and legal issues arising from the growth of social media. Our sports group can advise you on all these challenges and, drawing upon our industry expertise and multi-disciplinary approach, provide you with both commercial insight and practical solutions.

We have an outstanding knowledge of the sports sector that has been recognised by both Chambers and the Legal 500 directories. We act for sports bodies and regulators, marketing agencies, sponsors, sports brand owners, broadcasters and professional clubs. Our expertise and client base extends across all the major sports, including football, motor racing, rugby, cricket, horseracing, golf, basketball, ice hockey, extreme sports, powerboat racing and polo.

Whatever the size of your sports transaction, our sports group is uniquely placed to provide you with a genuine full and cross-disciplinary service with specialist lawyers from our corporate, tax, finance, intellectual property, technology, dispute resolution and regulatory practices. 

Our sports expertise is wide-ranging and encompasses experience in acquisition and funding, brand protection, betting and gaming, commercial agreements, competition, regulatory and disciplinary issues, endorsements, merchandising, project finance, sponsorship and sports marketing, ticketing, TV and media rights and stadia development.

In short, we know your industry inside out.


 Notable deals / highlights

  • Advised on the takeover of The Rangers Football Club Limited and subsequently advised its new holding company Rangers International Football Club plc on its placing, offer to the public and admission to trading on AIM with a market capitalisation of £45 million.
  • Successfully acted for New Zealand Rugby League securing registered trade mark protection in the EU for the trade mark "The Kiwis", in the face of several challenges.
  • Advised Telenet, a leading provider of broadband cable services, on its successful bid to acquire the Premier League broadcasting rights in Belgium.
  • Advised Football Aid and its parent company Field of Dreams on a raft of legal requirements from debt claims and technology contracts to licensing arrangements and employment terms and conditions, as well as auditing their constitution and general commercial affairs.

Sector spotlight