Gordon Drakes, Senior Associate, Brand Development - Franchising and Commercial

Gordon Drakes, Senior Associate, Brand Development - Franchising and Commercial, Fieldfisher

I am a commercial lawyer and advise IP-rich businesses who wish to protect their brand and grow their businesses through multi-channel routes to market, such as franchising, joint ventures, strategic alliances, e-commerce, agency and distribution.

I specialise in franchising and multi-channel distribution, with a strong emphasis on international expansion. In the past year, I have advised a number of well known UK and international brands across a variety of sectors (with a particular focus on retail, food and beverages, services, leisure and healthcare) on their expansion into international markets such as India, Russia and the CIS, the Middle East, South America and the Far East. I also advise non-UK businesses on in bound expansion and/or pan-European sales and distribution strategies. My team is ranked by Chambers Global as one of the top two practices in the world - no other practice based in Europe features in the four ranking bands. My team is also the only practice to feature in Chambers & Partners first tier for franchising in the UK.

I have worked in house on secondment at MTV and BP, gaining valuable experiences of cross border commercial transactions.

My professional memberships include the British Franchise Association, International Franchise Association and IPSOC.

Chambers & Partners 2013 ranks me as an Associate to Watch in Franchising and Licensing.

Chambers UK 2015 says "he is a very calm, thoughtful guy who responds quickly. He's very thorough in his written responses and pragmatic in understanding how to balance the commercial challenges with the legal side"

I speak regularly at BFA events and have contributed to a number of legal textbooks on franchising and licensing. I co-authored the entry for the United Kingdom in the 2013 edition of Getting the Deal Through - Licensing. I also contributed to the franchising and licensing forms and precedents used by Lexis Nexis and co-authored the chapter on technology licensing in the EU for the latest edition of the publication International Business Transactions: Standard Form and Documents.

In my spare time I am a keen runner and hiker, and this year I completed the 3 Peaks Challenge and Tough Mudder.



Super Lawyers 2014

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