FACts Blog
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Brand extension arrangements are an increasingly valuable tool. As well as raising the profile of a brand by taking it into product categories outside its usual reach, they can deliver additional revenue. By partnering with third-party manufacturers, suppliers and retailers, brand owners can open themselves up to new avenues of opportunity, exposure and income.

Whether you are looking to use your brand to create a range of merchandise, tie up with a partner in a white label arrangement, or simply allow a third party to use your intellectual property on its products or services, we can work with you to create the solution which best suits your needs.

We strive to understand the commercial requirements that drive your deal, so that we can reflect your intentions accurately in the agreements documenting the relationship.


Notable deals / highlights

  • Advised British Gas on its contracts with Sainsbury’s to provide energy and related services under the “Sainsbury’s Energy” brand.

  • Advised the Royal Academy of Dance on a number of co-branding projects in relation to the creation, sale and distribution of branded examination wear, including preparing and negotiating the associated agreements documenting the arrangements.

  • Advised a global fashion brand on the manufacture and launch of its first branded perfume, preparing and negotiating the terms of the associated agreements with third parties.

Expertise spotlight