FACts Blog
Keep up to date with the latest franchising, advertising and commercial news with our expert analysis...


Advances in technology and changing consumer habits are making the world a smaller place. Developing an agile multi-channel strategy that allows your business to take advantage of opportunities to sell into new markets and engage with new and existing customers is critical.

Our team of commercial lawyers can help you structure, prepare, negotiate and enforce all manner of commercial agreements, from agency, distribution, wholesale and general terms of supply through to e-commerce and online contracts. We take a multi-disciplinary approach, drawing on our in-depth knowledge of regulatory law issues, such as EU competition law, E-Commerce and Distance Selling Regulations and the Commercial Agency Regulations, and IP issues that may affect the supply chain, such as exhaustion, parallel imports and the grey market.

We can provide you with domestic and multi-jurisdictional advice that is solution-led and commercially driven. Our integrated international offices and network of global affiliates allows us to act as a single point of contact for you, wherever you might be doing business. And our global outlook means we understand how cultural and regulatory differences impact on a transaction and can immediately highlight any potential legal and commercial pitfalls.

Other key related services also include franchising, technology and outsourcing, data protection and privacy, competition, trade mark and brand protection, IP tax planning and advertising and marketing.

We work with a range of businesses across a variety of sectors, including White Stuff, Jaw Bone, Normalu, W.L Gore, Interventional Spine, OPRO and Zero Motorcycles.


Notable deals / highlights

  • Advised Zero Motorcycles, the Californian manufacturer of zero emission motorbikes, on its international sales and marketing strategy.

  • Advised Normalu, the French manufacturer of stretch ceilings, on its European distribution arrangements.

  • Advised Interventional Spine, a US medical device manufacturer, on its expansion into the EU and Middle East through agency and distribution structures.